Lead with Your Organizational Culture and Achieve Better Business Performance

CULTURE POWER©

Community
Create a sense of community through actions. Organize work in collaborative ways; tear down silos; define, communicate and reward the beliefs, attitudes, and behaviors that help the company succeed.

Unique brand personality
Set your brand apart through consistent messages and employee actions that are tied to desired client outcomes. Brand from the inside out so that there is a seamless understanding of what your company represents and why it’s different than competitors.

Longevity
Create a vision of long-term sustainability that aligns company culture, strategic business objectives, business health, and employee performance.

Tools for learning
Provide the technology, access to information and people, and role-specific training, so employees can perform at their best.

Unlocked potential
Require employees of all levels to learn new skills and knowledge. Conduct annual organizational talent assessments to better align talent with emerging business needs and demonstrate the strategic link between professional development and business success.

Robust performance
Evaluate the impact of all operational areas, including communications, on bottom-line performance. Identify and implement changes to improve effectiveness and ROI.

Engaged employees
Create an environment in which people and ideas are valued. Provide opportunities for employees to participate in projects that grow your business and stretch their skills.

Positive purpose
Be clear about your business mission; tell and show each employee her/his importance to the business’ success.

Openness and opportunity to innovate
Encourage the flow of ideas across the organization, acknowledge that good ideas come from anywhere, are appreciated and vital. Reward appropriate risk-taking.

Wisdom
Tap into the collective wisdom of your employees. Document and share this wisdom across the organization.

Energy
Energize employees with challenges to improve the company. Energize clients with fresh insights and relevant information.

Resilience
Build in organizational agility with decision-making, problem-solving, operational and communication strategies that make it easy to do business with you and a place people want to work.